On September 13, Jiangxi Shenhua Jiujiang Company organized an activity themed “Love for All: Philanthropic Donation Day”, taking action to promote Chinese philanthropic culture and contribute to the high-quality development of local philanthropy. The initiative showcased the company’s commitment to philanthropy and rural revitalization.
With an emphasis on “donating one day’s income”, the activity saw widespread employee participation in the philanthropy. Under the “Internet +” public welfare platform, donations were made via “Tencent Charity Foundation” by scanning a QR code through WeChat. Small acts of kindness converged into a river of love and support, interpreting love and devotion through actions. A total of RMB 44,700 was raised, which will be coordinated and arranged by the Hukou County Charity Federation of Jiujiang City to support rural revitalization, the Happiness Center for “the Elderly and Children”, and various charitable relief projects under the “Six Aids” initiative.
Jiangxi Shenhua Jiujiang Company has long been dedicated to fulfilling its social responsibilities by organizing annual charitable activities, including “99 Giving Day” and “One Yuan Donation and Ten Yuan Donation”. The company promotes the traditional Chinese virtues of looking forward and helping one another as well as helping the needy, to foster harmonious relations between enterprise and the community, as well as enhance positive corporate image.
